Tag Archives: tag line

SoapJam’s First Bazaar

We joined our first bazaar last Saturday and we couldn’t have been more thrilled!  I found out about it through my best friend just a few days before, and even though it was at very short notice, the opportunity was simply too good to pass up.

The bazaar was organized for the members of Entrepreneurs Organization or EO Philippines.

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It was held in one of the smaller ballrooms of  Shangri-La’s Mactan Resort and Spa. I was thankful that we were not outdoors as it would have been too hot.

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It was an intimate mix of vendors selling artisan jewelry and accessories, hand-embroidered clothes, resort wear, cosmetics, food, home accents, etc. I enjoyed meeting the other vendors as much as I did with the customers. It was fun and interesting to see customers’ reactions as they smelled the soaps. They seemed to get a kick out of the Tsokolate soap made with our native chocolate called tableya. It looks and smells like real chocolate!  The best-seller was Black Currant & Mandarin.  Eyes lit up and lips curved into a smile when they smelled it. 

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That’s me sitting on the right and Dyna on the left.

I had the help of Dyna, my wonderful office assistant (it was a Saturday so we closed the office for the day 😀 ), who proved to be excellent at selling. One of the wisest things we did was to bring cello bags, ribbons and gift tags for customers who wanted to create their own gift sets.  Packing soaps in sets, replenishing the display, and entertaining customers kept us busy. During lull times, we chatted with the other vendors and shopped!  😀

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New calling cards. The contact details are at the back.

The bazaar pushed me to have calling cards made. It was such a rush job, but Warren of Drawing Board Creative was able to layout and print a simple but elegant design for me.  I was also forced to come up with a tag line for the calling cards.  The message I wanted to convey about the brand has been in my head for months but finding the few right words proved to be a challenge. So, finally, my tag line is: a treat for the skin, an adventure for the senses.  I think it captures my idea, but I am still open to tweaking it.  What do you think?